Inside East Sunbury’s new $80m shopping village
The new $80m East Village Sunbury centre promises to reshape Melbourne’s outer northwest with a walkable design, big-name tenants and public gathering spaces.
A major new shopping and civic precinct in Melbourne’s outer northwest is officially under construction.
Retailers Woolworths, Priceline, Kingswim and Anytime Fitness have already signed on — as developers tip the area’s booming population will more than double over the next 20 years.
Community developer Birchmore and capital partner IDA this week began construction on East Village Sunbury, a $80m-plus neighbourhood centre set to anchor the Kingsfield estate off Lancefield Rd.
Due to open in late 2026, the 9250sq m precinct will deliver a full-line Woolworths, medical centre, swim school, food hall, and five stand-alone buildings connected by landscaped laneways and public gathering spaces.
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The new shopping centre is already over 70 per cent leased and includes a car park with 263 spaces at ground level and another 175 spaces underneath.
Birchmore managing director Andrew Peters said the development was a “long-term bet on Sunbury’s future”.
“Sunbury is a growth area we have a lot of confidence in, the fundamentals are strong, there’s significant residential development underway, and a real need for community-focused retail,” Mr Peters said.
“Our ethos is all about sustainable communities, we’re not just building shops, we’re creating a walkable neighbourhood centre that brings people together.”
Award-winning architecture firm Genton has brought a strong pedestrian focus and food hall flair to East Sunbury’s newest neighbourhood village.
Kingswim is diving into East Village Sunbury, continuing its expansion of swim schools inside community-focused shopping precincts across Victoria similar to their Manor Lakes and Epping sites.
Official forecasts commissioned by Birchmore suggest the area’s population will grow by 165 per cent over two decades, with a potential 64,250 new homes still to come across the Lancefield Rd precinct.
The project’s public-facing architecture was awarded to Genton via a design competition, with a focus on blending civic and retail use, outdoor dining, and strong pedestrian flow throughout.
Public laneways and landscaped zones will connect five stand-alone buildings in a design that blurs the line between retail and civic space.
Work is now underway on East Village Sunbury, with commercial builder Mainbrace set to deliver the entire $8m precinct in a single stage.
Also planned is a food and beverage laneway called Market Row, a five-tenancy food hall with two kiosks, and civic space to host local events.
East Village Sunbury is expected to benefit from more than 8500 daily vehicle movements along Lancefield Rd, with key access points designed for local traffic efficiency.
From outdoor dining to event-ready civic space, East Village Sunbury’s design is said to be centred on community connection, not just convenience.
The centre will be delivered in a single stage by commercial builder Mainbrace Construction.
It comes as Sunbury cements itself as Melbourne’s next major retail growth hotspot, with a $2bn pipeline of new precincts, including the 10.3 ha Sunbury South Town Centre now on the market.
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