Geelong Novotel revamp sees occupancy rates lift

The bay was part of the inspiration for Novotel Geelong’s new colour scheme.
The bay was part of the inspiration for Novotel Geelong’s new colour scheme.

The new-look interior of the Novotel Geelong hotel has been revealed after a $3.5 million renovation.

All 109 guest rooms at the waterfront hotel have been upgraded as part of the first major refurbishment since it opened in 2001.

Novotel Geelong general manager Bryan Dennis says occupancy rates are up as guests show their appreciation for the modern decor.

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Updated bathrooms, a new colour scheme, carpets, curtains, chaise lounges, smart TVs and furnishings are part of the fresh look, which was two-and-a-half years in the making.

New artwork adorns the walls.

“Our occupancy rates have hit the mid to high 80s and it was sitting about 80 per cent,” Dennis says.

“I think it is in part a reflection of our rooms. Before the refurbishment they were 18 years old and they have been completely gutted.

A neighbouring mural makes a great backdrop.

“My team also have a big contribution because it has to be a total experience.”

Only one of hotel’s five accommodation floors was updated at a time to minimise the disruption to guests.

Dennis says the waterfront location and central Geelong’s street art influenced the choice of colour and furnishings.

All the bathrooms have been updated.

The renovation followed Rydges’ arrival in the city with the sale and rebranding of the Mercure hotel.

Holiday Inn has also signed an agreement to open and operate a new 190-bed hotel at 44 Ryrie St, Geelong.

The old furnishings were donated to Geelong charities.

Dennis welcomed new players to help meet the shortage of hotel rooms in the city.

“I advocate absolutely for building other hotels in Geelong, whenever we have a major event we can’t fit everyone,” he says.

This article from the Geelong Advertiser originally appeared as “Occupancy rates up after $3.5m Novotel Geelong refurbishment”.