Bell St icon Tempo Video reels in a winning bid from local business identity

238 Bell St, Coburg - for Herald Sun real estate

The former Italian-language Tempo Video shop at 238 Bell Street, Coburg has sold at auction.

The Coburg property where an iconic Italian video store operated for more than three decades has sold at auction to a Moreland businessman.

Tempo Video owner Anthony Alessi opened his 238 Bell St shop in 1985, renting and selling VHS tapes and DVDs to customers from across Melbourne.

However Mr Alessi, now 81, said he closed the business after 34 years as online streaming grew in popularity.

RELATED: Renovation builds period Coburg North’s home value to more than double

Lune Croissanterie, Cameron Reid: Co-owner of world-famous pastry business sells sweet Coburg home

Pascoe Vale South homeowners staying longest in Moreland

Raine & Horne Brunswick sales manager Pieter Speziale auctioned the store’s site, set on 202sq m in a commercial 1 zone, on Thursday.

Mr Speziale said the “iconic” former video shop “was sold to a local Moreland businessman of many years who is very established in the area”.

While Mr Speziale is not sure of the purchaser’s plans for the Tempo Video property, he said the auction began with a vendor’s bid of $660,000 and ended with a $720,000 sale.

“Two people contested it in an auction from start to finish and it sold under the hammer, which was a good result,” Mr Speziale said.

He said the auction was “emotional” for the Alessi family, who were “rapt” with the sold price.

238 Bell St, Coburg - for Herald Sun real estate

Inside the former video and DVD shop.

238 Bell St, Coburg - for Herald Sun real estate

Several people who simply wanted to live in the property were interested in purchasing it.

The former video store has two bedrooms/offices, a kitchen and bathroom with laundry facilities, a north-facing rear courtyard and one off-street car park in a garage.

Mr Speziale said Tempo Video held a special place in the hearts of many people in Melbourne’s Italian community, for providing them with a link back to their home country.

“I know people who would drive there from 20, 30km away and wouldn’t get just one video, they would rent six or seven videos,” he said.

238 Bell St, Coburg - for Herald Sun real estate

The retro bathroom.

238 Bell St, Coburg - for Herald Sun real estate

The Tempo Video store is a familiar sight to many Bell St commuters.

Mr Alessi said he had loved meeting customers who came from as far afield as the southeast suburbs.

“My wife was very kind to customers and made a lot of friends, who would come to enjoy coffee in the back,” Mr Alessi said.

“We were happy to be there, for us the people who used to come to the shop were like family.”

Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox.

MORE: Aussie’s top homebuying questions to search revealed, and expert answers

Jason Johannisen: Dogs star sells home to Dogs fan nicknamed JJ

Stately South Melbourne mansion has $8.8 million price hopes