It is a site that fits effortlessly into the heart and soul of Albany as much as any of the incredible array of historic and scenic locations that make the South West city such a special place that has won over the hearts of so many visitors and sea changers.

The Esplanade Hotel, in its many different forms has been an enduring favourite with both locals and visitors alike who flocked to its beachside position to enjoy the blissful relaxed atmosphere and breathtaking scenery on offer.

Historic photos show that the popularity of Middleton Beach is just as strong back then as it remains today, and while the landscaping and buildings of the area have changed, the crystal blue waters and unbeatable atmosphere have not, so it's no wonder that locals and tourists alike flock to the area in their droves.

As a city, Albany is on the move, with many recent new developments shaping the historic town as a driving force within the South West, developments such as the brand new $70 million Albany Entertainment Centre acting as a major drawcard to the region to accompany the historic and adventure tourism; niche art, food and wine markets, and those wanting to simple escape from the hustle and bustle in a modern centre.

The Esplanade site offers a savvy developer the opportunity to revive a famous favourite and to prosper in an era of huge growth and future potential for Albany and the region.

The 13,171 square metre development site is undoubtedly Albany's most prime piece of real estate, and the public appetite to once again be able to enjoy a top class facility at the beach is palpable.

The property is zoned Tourist Residential (R60) and the City's draft Tourist Accommodation Planning Strategy identifies two part tourist based uses on the beachfront and
one part residential at the rear, however due to the strong push to see this site restored to its former glory, the opportunity for flexibility of development is a strong possibility subject to council approval.

Synonymous as much with luxury and decadence as it is family fun, the Middleton Beach area has always been an eclectic mix of the finer things in life, and the simple joys.

The neighbourhood surrounding the area screams suaveness, with executive homes combining with historic renovations to create an exclusive feeling suburb- which seems to have its own relaxed pace.

While the area certainly has that magic that has kept it popular for over a century, the demolition has left a big empty place in the heart and soul of Middleton Beach which can definitely be felt.

A brand new development in this place will recreate the glory days of the Esplanade Hotel, and provide the missing piece of the puzzle which will no doubt be a thriving venue with locals and visitor alike, whatever its makeup may be.

Develop the site to satisfy the niche markets which will allow you to prosper, from shops to apartments, to restaurants bars and of course luxury rooms with one iconic view.

What you should know:
- 13,171sqm of prime beachfront development land
- An icon of Albany at scenic Middleton Beach
- Recreate the glory days of the Esplanade Hotel
- Be a part of Albany's growth and future prosperity
- Satisfy a huge appetite for luxury