Floreat Forum, 1 Howtree Place,
Floreat, WA 6014

Floreat Forum: WA's Top Performing Sub-20,000m² Shopping Centre

Key Centre Features

• MAT Sales $175M, $9,602 $PSM
• Anchored by Coles and Woolworths supermarkets
• Complemented by major retailers including The Sporting Globe, Red Dot and Best & Less
• Diverse mix of specialty stores, fashion boutiques, and lifestyle retailers
• Range of dining options from quick-service eateries to upscale cafés
• Comprehensive retail services and health precinct – including pharmacy, medical, beauty, and wellness providers
• Pleasant shopping environment with both indoor and outdoor elements

Foot Traffic & Demographics

• MAT Traffic 3.2M
• Primary Trade Area 54% Families with dependent children
• Average household income +29% Greater Perth Average
• Average retail spend: $25,000 per household – 41% higher than the Perth average
• High-spending catchment includes Wembley, Subiaco, and City Beach

Community Engagement

• Year-round calendar of events, school holiday programs and activations
• Seasonal promotions and exhibitions that attract repeat visits
• Strong reputation as a friendly, local gathering place

Easy Access & Convenience

• Over 900 car bays (with undercover and shaded options)
• Free parking for up to 3 hours
• Direct access via public transport routes on The Boulevard and Howtree Place
• Just 7km from Perth CBD
• Convenient alternative to the more congested centres

LEASING OPPORTUNITIES

Be part of the best performing ** Shopping Centre for Sales in WA** under 20,000m², SCN, Mini Guns 2024.

Multiple retail spaces now available with flexible lease terms and attractive incentives for qualified tenants.

For leasing inquiries and to arrange an inspection, please contact the WA Retail team.

*Statistics reflect 2025 sales data and 2021 Census information.