The subject property is located on the northern side of the Busselton Bypass, the major arterial road that bypasses traffic from Busselton heading south from Perth to Augusta, Margaret River, Yallingup and Dunsborough.

The property is linked directly to the existing residential development in the town of Busselton and opposite a large residential growth area. It is located only metres from the intersection of Causeway Road and Busselton Bypass and approximately 1.5 kilometres from the Busselton CBD.

Primewest Busselton is the dominant large format retail centre in Busselton, which has become a major commercial hub in Western Australia's South West region. The Centre comprises 12 modern large format retail tenancies occupied by some of Australia's most successful retailers. Large signage fascias have been provided with a pylon sign visible to the Busselton Bypass.

The site has excellent visibility to traffic from both east and west directions along the Busselton Bypass together with frontage to Strelly Street. Busselton has been consistently ranked the fastest growing regional city and is likely to maintain its status as pure mining-play cities such as Gladstone fall down the rankings.