PRD Commercial -  Western Sydney
Daniel Latty

Daniel Latty

General Manager at PRD Commercial - Western Sydney

About Daniel Latty

After nearly two decades of helping clients maximise their outcomes in terms of their property needs, Daniel has had a seamless transition in using his caring but competitive nature to build and mentor a high-performance team across all divisions of the PRD Penrith business. “Asking the right questions, listening to what a successful outcome will look like for the client and then developing a strategy to execute has always been my focus and what I pride myself on. That principle for me is exactly the same when I am meeting with our Directors and when I’m catching up with our team.”

Daniel craves and is an advocate for best practice drawn from a combination of within the walls he shares with the team, from the support of PRD Corporate advisers or from collaboration of having market leading colleagues across the PRD network to draw from which has international reach.

Experience combined with energy and continual learning is a great force. “Technology and innovation are passions I have but my respect of how good customer service can be delivered from those who have mentored me for years is embedded in me – although I am now a non-competitive selling agent within our team I know I can be of great value to my past clients and those new ones within our business due to how hands on I am in developing our team”

As Daniel knew what success looked like for over 1,000 of his clients since his career began in 2001, now as the GM at PRD he will view success by aligning his goals around how the team performs.

The foundations Daniel is instilling in the team are to be accountable, commit to increase skills in both business and personal life and reward effort with praise and recognition.

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PRD Commercial -  Western Sydney

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