Craig Williamson

More than just a talented auctioneer, more than just a tenacious sales professional, Craig Williamson is a business leader committed to creating a cutting-edge real estate service. Over more than 15 years as the Director of Buxton's Bentleigh office, Craig has made it his mission to select, inspire and lead one of the largest and most dynamic property teams in Melbourne. In the process, he has created one of the most highly awarded teams in the Buxton network ...and one of the highest achieving real estate businesses in Melbourne.

The secret to this success lies in Craig's commitment to continuous improvement. Craig's management style is characterised by choosing better people, training them in best practice and inspiring them to succeed beyond their best result. Leading-edge professional training and personal development is central to Craig's approach, imbuing every team member with an appetite to become better at what they do. But the commitment is not just to sales training. By training his people to become better in every aspect of their lives, Craig believes he has helped take his team beyond their limits; moving them from well-trained salespeople to intuitive negotiators.

This same drive for results informs Craig's every interaction with his clients. An auctioneer of rare skill and energy, Craig is known for his ability to draw bids and take buyers beyond their limits. If needed, the determination he brings to post-auction negotiation is legendary. Driven to go above and beyond at every level, Craig focuses on adding value at every stage of the process. It's an approach that has seen him become the auctioneer of choice for so many local families...and for the local community, where he is happily called upon to draw out one more bid in the service of numerous good causes.

Seen to achieve on every level from the strength of his team, to the quality of his service, to the value of his vendors' sales, Craig Williamson's success is built on his successes. Craig is determined that every client will be an advocate for his business. In his eyes no sale is a one-off transaction. Every sale is an opportunity to create an advocate within the community and to build a lifelong relationship. To Craig, it's these relationships that are the key to success, in business and in life.