About Dale Whitford
35 years experience
Dale started his real estate career in 1989 at Neil G Anderson in Essendon. After a whirlwind 6 months as a sales person he was offered the Sales Manager role and soon after he purchased the company with a partner. Seven years later, Dale sold his share of the business and worked for leading bay side agencies before taking up ownership of Wilson Pride Albert Park. Having gained extensive experience in project marketing and development as Sales Manager at Central Equity; and then as a partner in another large development company in Melbourne, Dale decided to relocate to Lorne for a “sea change”. As a Partner at Lorne Real Estate, Dale enjoyed a great lifestyle. There was an amazing mix of busy peak times and great surf in a buoyant market. Searching for a larger market place (not too far from the surf), he moved to Geelong and was CEO for two large operations which motivated him to set up Whitford, a smaller, independent, boutique company focusing on superior, personal customer service. Dale’s expertise as a negotiator, auctioneer and in project marketing property has seen his client base follow him from the early days in Melbourne. Known for his integrity and commitment he will work tirelessly to ensure you always get the right information to help secure the best result possible.
